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Small business digital visibility audits
Good business.
Easier to find.
A human-reviewed digital visibility audit for small businesses, wherever you operate in the U.S. I’m Rainey Howell. I turn evidence from your website, search, listings and social presence into a comprehensive, 15-page digital-footprint report—so you know what deserves attention before spending more on marketing.
One-time $14948-hour turnaroundNo retainerSecure Stripe payment
Get your $149 FIX/LIST ↗Your 48-hour clock starts after verified payment and complete business details.
Evidence meets expertise.
Digital tools gather public signals. I check the evidence, add business context and rank your next steps.
Clarity, delivered.
Your personally reviewed, 15-page PDF arrives within 48 hours of confirmed payment and completed intake—with evidence, comparisons and a practical action roadmap.
Your business, assessed by a real person
Human review brings the context.
Experience makes sense of the details.
I’m a creative problem solver with a strategist’s eye. I connect ideas, spot what’s getting in the way, and turn complicated digital questions into practical next steps. FIX/LIST brings that approach to your business through a personal assessment you can understand and use.
Digital tools can help collect and organize public information. My role is to question those signals, understand your business and decide what matters. I personally review the findings and recommendations before sending your report. Available evidence varies: anything I cannot verify is labeled unmeasured, with the limits explained. A generic score cannot make those decisions for you.
Get my assessment · $149 one-time ↗Clear answers without another contract
Know what needs attention.
Know where to start.
A detailed 15-page report, from your discovery landscape to the next customer action. Competitor context, platform-by-platform findings and clear reasons behind each recommendation. You get my professional judgment on your public digital presence, without a subscription, retainer, or obligation to buy additional services.
Flat $149One-time purchase for one business or location.
Human reviewedTools support evidence collection; I personally review the interpretation, priorities and final report.
Your PDF in 48 hoursA detailed digital-footprint analysis, with evidence and practical next steps.
No obligationNo required follow-up services, retainer, or ongoing commitment.
THE BIGGER PICTURE. THE DETAILS THAT MATTER.
What I check.
A connected assessment of how your business is found, represented, trusted and chosen. I examine the touchpoints together, compare relevant competitors, document the evidence and explain what deserves attention.
Google Search + SEO
Google and Bing discovery, sampled search queries, indexing signals, content relevance and gaps in how customers find your services.
Local visibility
Directory hygiene: name, address, phone, hours, duplicate listings, and profile completeness.
Website experience
Mobile usability, page speed and Core Web Vitals where measurable, broken links, and calls to action.
Reviews + reputation
Public reviews, credibility signals, and how reputation is presented.
Search discovery
How clearly the business appears in relevant search results and public listings.
Social presence + content
Platform-by-platform profile details, content themes, posting cadence, visible engagement, audience signals and the path back to your business. Public data only unless you supply authorized exports.
Your competitive landscape
Compare relevant businesses serving the same audience: search presence, positioning, website experience, social content and public reputation. The report identifies the comparison set and why it matters.
Authority + backlinks
Moz Domain Authority and link metrics where accessible, or clearly named alternative-provider readings. Referring domains, link context and competitor comparisons are dated and attributed; different providers’ scores are not interchangeable.
Historical context
Available ranking, traffic, backlink and social history from dated public sources, provider data or exports you choose to supply. When no reliable history exists, today’s assessment establishes a baseline.
The path to action
Follow the public path from discovery to inquiry, booking or purchase, looking for confusing steps, broken links and missed opportunities to connect.
Metrics depend on source access and coverage. The report names the provider, date, time window and limits. Private analytics require your authorized exports; unavailable figures are clearly identified. Authority metrics are third-party indicators, not Google scores.
No jargon. No scare tactics.
A closer look.
A clearer way forward.
Within 48 hours of verified payment and complete business details, you receive a personally reviewed, FIX/LIST-branded 15-page report: an executive assessment, detailed findings, relevant competitor comparisons, available historical context, a source register and a prioritized action roadmap. The depth follows the evidence—not an arbitrary item limit.
01 / YOUR SNAPSHOTWhere your business shows up today
02 / RESEARCH EVIDENCEPlatform-level findings, dated sources and available provider metrics
03 / THE FIX LISTRecommendations ranked by impact, urgency and effort
04 / COMPETITORS + CONTEXTRelevant peers, available history, what the differences mean and where you can improve
05 / SOURCES + LIMITSDated sources, research methods and what couldn’t be verified
06 / OPTIONAL CONVERSATIONAsk questions about your report afterward
One business. One assessment. No subscription.
Clarity looks good on your business.
My professional evaluation of your public digital presence, delivered by email in 48 hours after verified payment and complete business details. You get the roadmap; implementation is separate.
One business, one location, and a clear next step. Your report includes the evidence and context behind my recommendations, so you can decide what to do with them.
The 48-Hour Visibility Audit
$149
- Search, social + local discovery
- Website trust + accessibility spot checks
- Prioritized recommendations and an action roadmap
- Personalized 15-page PDF emailed within 48 hours
Payments securely processed by Stripe. Taxes, if applicable, are calculated at checkout.
At checkout: Share your contact email, business name, website or listing, location and services. The 48-hour clock starts after payment and complete details.
The report is yours
Then what?
That's up to you.
Fix the issues yourself. Hand the report to your website person. Bring it to your marketing team. Or use it to decide where your next marketing dollar should go.
Use it your way. I’m here to help you understand it, without steering you into a monthly contract.
Articles + methodology
A smarter place to start.
Practical digital help for small business owners who want to understand the problem before buying another tool.
The digital visibility checklist ↗
Follow your customer’s path from finding your business to taking action.
What a useful audit should include ↗
Evidence, priorities, limitations, and a clear distinction between assessment and implementation.
Meet your reviewer + methodology ↗
Meet Rainey and see how the assessment is researched, interpreted and reviewed.
Before you decide
The details, without the runaround.
Is this an automated website scan?
No. Digital tools support evidence collection and report preparation. I personally check the evidence and interpretation, develop the analysis, edit the report and send it myself. It is an assessment for one business and one location, not a full technical, security or compliance audit.
Are you fixing my digital footprint for me?
No. This service is an assessment and roadmap. I assess what's there, explain it clearly and recommend your next steps; implementation is separate.
How do you assess online discovery?
I review dated search results, listings and public profiles relevant to your business and market. Results vary by location, query and date; there is no promise of a universal score.
Do I need to understand SEO?
Absolutely not. The report uses everyday language, examples and priority recommendations.
When does the 48-hour timeframe begin?
Once payment is received and the required business details have been provided. If anything's missing, we'll let you know.
Which indicators does the audit cover?
I review public search visibility, listing accuracy, review ratings and recency, social profile completeness and posting activity, mobile usability and calls to action. Private KPIs such as reach, click-through rate, conversion rate, and return on ad spend are not measured without verified analytics data and are not included in this public-facing assessment.
Will you access my accounts or private analytics?
No account access is required for the public-facing assessment. We evaluate public information; private metrics aren't represented as verified.
Is it a legal compliance or accessibility certification?
No. We conduct limited public-facing trust and usability checks and identify possible issues for qualified review.
Can I ask questions about my report?
Yes. You’re welcome to reply with questions about the findings and recommendations after you receive it.
Can I see an example FIX/LIST?
See what you’re buying
Here’s what your FIX/LIST could look like.
An illustrative example of the findings and priorities you’ll receive.
ILLUSTRATIVE SAMPLE · EXAMPLE BUSINESS
FIX/LISTJuniper & Stem Flower Studio
A local florist offering bouquets, weddings, and same-day delivery.
DIGITAL VISIBILITY SNAPSHOT
These findings are invented to demonstrate the report format. They are not research results or a customer case study. Your report is based on your business and documented public evidence.
Comparable indicators at a glance
All values below are invented examples. Compare the same provider, date, query set, market, and sample window.
| Indicator | Example business | Example peer | Basis |
|---|---|---|---|
| Domain Rating (0–100) | 18 | 27 | Same third-party provider; backlink strength |
| Referring domains | 32 | 58 | Same provider and date |
| Directory accuracy | 6 of 10 correct | 9 of 10 correct | Same ten directories; name, address, phone, hours |
| Public review rating / count | 4.6 / 42 | 4.7 / 86 | Same review platform and date |
| Social posting activity | 4 posts | 9 posts | Same platform and 30-day window |
| Mobile LCP | 3.8 seconds | 2.3 seconds | Same page type and lab setup; lower is faster |
| Search visibility | Top 10 for 2 of 5 queries | Top 10 for 4 of 5 queries | Same queries, location, and date |
Authority scores are third-party comparisons, not Google rankings. Private reach, conversions, and revenue are not inferred. Unavailable metrics are marked unmeasured.
Beautiful feed. Unclear next step.
- What I found
- The Instagram bio doesn’t name the delivery area, and the booking link leads to an unavailable page.
- Why it matters
- Someone who likes a bouquet still has to figure out whether they can order it.
- What I’d do
- Name the city and delivery area, then link directly to ordering.
Two different sets of hours.
- What I found
- The website and public business listing show different Saturday closing times.
- Why it matters
- A customer planning a pickup doesn’t know which one to trust.
- What I’d do
- Confirm the correct hours and make them consistent across public listings.
Same-day delivery is hard to find.
- What I found
- On mobile, delivery information sits below a long gallery, with no clear order button near the top.
- Why it matters
- A ready-to-buy visitor may leave before finding the service they need.
- What I’d do
- Bring delivery details and an “Order flowers” button into the first screen.
The part you can act on
Your complete digital footprint.
Ranked by what I’d address first for this example business.
- Repair the Instagram ordering link.Remove a direct obstacle to buying. Effort: small.
- Align business hours everywhere.Give customers a reliable answer. Effort: small.
- Make mobile ordering obvious.Bring the delivery offer and order button up front. Effort: medium.
- Clarify services and delivery area.Use consistent, specific wording on the website and social profiles. Effort: small.
- Bring recent customer reviews onto the site.Help visitors assess the business using attributed public feedback. Effort: medium.
This is a preview of the structure. Your personalized PDF includes dated sources, context, and honest limits across the areas I evaluate—including social, search, local listings, and your website.
Get your own FIX/LIST · $149 ↗